The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2017 One Show IP & Products Jury

Jinal Shah

Vice President, eCommerce Marketing

Newell Brands

New York

Jinal Shah was Global Digital Director at J. Walter Thompson. Named one of ten strategists to watch by The Guardian, Jinal has worked closely on the digital transformation of the agency and it’s top clients. She started her career as a journalist and leaped into integrated storytelling for brands by launching the first ever social network for a financial services company.

Over the last twelve years, she has worked on a wide variety of projects spanning brand campaigns, content programs, social media operations, ecommerce and brand partnerships for brands such as Rolex, Estee Lauder, Revlon, De Beers, Avon, Macy’s, Cynthia Rowley, Nestle BBC, T. Rowe Price, American Express, GE and Food Network.

Jinal is the co-founder of #SincerelyXP, a bi-weekly newsletter about life and work. She values story telling, curiosity and vulnerability the most.




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