Adam is a true practitioner of integration, innovation and real time participation. He’s responsible for a number of highly inventive multi platform campaigns across Digital, Social, Film, Mobile, PR, Events, Fashion, Tech... and pretty much anywhere else you can do advertising.

Adam is Creative Director at Iris Worldwide, leading the creative output for adidas – for which Iris is global football agency of record. His work features a long list of big social campaigns and activations for the sports fashion brand including; live Twitter games, Instagram meme machines, and most recently, the first ever fashion collection designed on Snapchat.

One of his greatest hits was last years #therewillbehaters campaign. The global boot launch was a distinguishing achievement for Iris and adidas, provoking the brands biggest social conversation in history.

He’s received a number of advertising accolades, but he's most proud that his work has (in his words) “got hundreds of millions of people actually doing shit!”