The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2017 One Show Responsive Environments Jury

Gemma Butler




Gemma made art installations before she teamed up with Gav Gordon-Rogers to make music videos.

They later moved into advertising full-time, learned the term "trigger the crave” and in 2002 joined glue London where they were digitised, hosted and accessed around the world without even realising how it had all happened.

Gemma’s work has been recognised on multiple occasions at the best regarded UK and international awards shows including The One Show, Cannes, D&AD, The Webby’s and Eurobest.

She is Creative Director at DigitasLBI is still attempting to trigger the crave.




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