The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show Responsive Environments Jury

Gemma Butler




Gemma made art installations before she teamed up with Gav Gordon-Rogers to make music videos.

They later moved into advertising full-time, learned the term "trigger the crave” and in 2002 joined glue London where they were digitised, hosted and accessed around the world without even realising how it had all happened.

Gemma’s work has been recognised on multiple occasions at the best regarded UK and international awards shows including The One Show, Cannes, D&AD, The Webby’s and Eurobest.

She is Creative Director at DigitasLBI is still attempting to trigger the crave.




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