The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show Responsive Environments Jury

Kelly Bignell-Asedo

UX Director


New York

Kelly is the Director of Digital Development at BBH.  With a background in user experience design, she uses innovation and design to create engaging experiences across a variety of touchpoints.  She joined BBH in 2011 and has helped push the agency forward with respect to digital technology and innovation.

Prior to BBH she worked at TWBA\Chiat Day and CPB. Throughout her career, Kelly has worked on a variety of client such as American Express, Axe, the Grammys, Google, National Geographic, Netflix and PlayStation.




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