The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2017 One Show Cross-Platform Jury

Cam Blackley




With over 20 years’ experience of outstanding work at leading international creative shops including Droga5 New York, Droga5 Sydney, Publicis London, AMV BBDO and, for the last three years as Executive Creative Director of BMF Australia. He has worked on a wide variety of global brands spanning Aldi, MLA, Carlton United Breweries, British Telecom, and Sportsbet to name a few. He was awarded a coveted Black Pencil for ‘The Million’ an initiative for The New York Department of Education, picked up two Yellow D&AD Pencils and Gold Lion for ‘The Regulars’ commercial for Victoria Bitter, and another Yellow Pencil at D&AD for Boost ‘Moreing’ content films for Cadbury Boost Bar.

The first award he ever won earned him a place on the Australian Cannes Young Creatives team in 1997, since then he has been consistently recognised at every major international Award show over a hundred times; for a wide variety of creative work and clients.

In 2016, BMF under Cam, won more rounds of the Sirens Radio Awards than any other agency. Then went on to take out two out of the five categories at the Siren’s Award night.

Cam is currently on the AWARD Awards Committee and curates: the Call for entries, The AWARD Best of show exhibition and Key Note Speakers for the Semi Permanent Conference and choses the Chairman of judges.

More recently his attention has turned to creating not just the most sought after creative department but one of the most fun ones going. Cam requires his staff to carry loaded Nerf Guns at all times and adhere to the motto ‘nothing really matters’.




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