The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2017 One Show Cross-Platform Jury

Tom Paine

Creative Director


New Zealand

Tom Paine is Creative Director at Y&R New Zealand. His work has won Gold at The One Show, 30+ Cannes Lions including two Grand Prix and a Titanium Lion, multiple Yellow Pencils at D&AD, and Best in Show at New York Festivals, The ANDYs, and AWARD. His most curious accolade however was being ranked alongside Anthony Bourdain and Gordon Ramsay in Adweek’s ‘30 most influential people in food’ for attempting to broker a détente in the Burger Wars. Of lesser culinary bragging rights, his McWhopper campaign was also the most awarded at D&AD in 2016 and helped Tom achieve #3 Creative Director in the Cannes 2016 rankings.

Tom is truly honoured to join The One Show ‘Cross Platform’ jury. The show has a world class reputation based on an impartial, diligent judging process adhered to by jurors handpicked for their integrity; something Tom vows to stringently uphold throughout judging week in Bermuda. He also vows to rush through the entries so he can go game fishing. Who wants a gold?




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