Joeri Van Den Broeck is creative director @Air Partner of McCann in Belgium. He has more than 18 years of experience, first as creative later as creative director, and worked for agencies like Lowe, mortierbrigade and Famous. He helps to make brands relevant into the daily life of consumers. Therefore he and his CD partner Dieter De Ridder have a motivated team of more than 20 creative people. He strongly believes in ‘human insights’ as a fundamental base of every campaign. Joeri has won countless national and international awards for his work including many Gold CCB awards (including Grand Prix), bronze, silver & Gold Cannes Lions, Eurobest, One Show, LIA etc …