2017 One Show Public Relations Jury

Jim Joseph

Worldwide President


New York

As Worldwide President of Cohn & Wolfe, Jim brings over twenty-five years of marketing leadership and bold management prowess to the multiple Agency of the Year award-winning integrated communications agency. He’s also a thrice-published best-selling author (The Experience Effect; The Experience Effect for Small Business; The Personal Experience Effect), blogger, professor at New York University, and regular contributor to Entrepreneur and The Huffington Post. His pop culture #Exp Twitter parties have become legendary, reaching over 7.7 million people at big events like the Super Bowl or the Academy Awards.

After years of client-side marketing at Johnson & Johnson and Arm & Hammer, Jim’s entrepreneurial streak motivated him to start his own agency, which he later sold to The Publicis Groupe. There, he managed agencies covering brand strategy, consumer promotion, shopper marketing, digital, CRM and advertising, and launched Saatchi & Saatchi Wellness. With broad experience across advertising, PR and healthcare marketing, Jim has worked with the world’s top brands, including Tylenol, IKEA, Cadillac, Ambien, Nokia, Walmart, and Kellogg's.




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