The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


2017 One Show Social Influencer Marketing

Jenny Tsai



Ex-Hearst Director Jenny Tsai is the founder and CEO of Wearisma, a social influencer agency that works with companies like Marc Jacobs, Westfield and Polaroid, matching them to top new influencer talent.

Before founding Wearisma in 2015, Jenny’s role at magazine publisher Hearst saw her lead international digital strategy as the company’s then youngest Digital Media Director. Her remit was to grow and monetise the audience for iconic brands such as ELLE and Cosmopolitan across more than 50 countries outside of the US.

In this role, Jenny leveraged cross-country analytics to switch the focus of her team’s content strategy from search to social. Doing so she grew the international audience from 100 million monthly visitors to 150 million monthly visitors in just a few months.

Jenny brings her unique skill set at the intersection of tech, data and creativity/the arts to Wearisma. By introducing digital trend, visual commerce - the ability to shop directly from the images and videos on Instagram - to the clout of influencer marketing, brands can harness the trust between influencers and their audiences to drive sales at the point of inspiration.

She has an engineering degree from Princeton University and a development policy master's degree from Cambridge. She has lived in four countries and is at home in the international arena. Jenny is a native speaker in English and Mandarin and is proficient in French, Japanese and Spanish.




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