2017 One Show Cultural Driver Award
The Blueprint Group
Gee Roberson’s success is fueled by his independent spirit. Throughout his career, the Bronx native has played a key role in launching the careers of chart-dominating musicians including Jay-Z, Kanye West and Drake, building artists under his managerial purview and working with major labels to propel them to the top of the ranks.
As co-CEO of Blueprint Group, Roberson brings decades of experience to the company. With executive roles at Geffen Records and Atlantic Records on his resume, he has already secured lucrative deals with Mountain Dew, Pepsi and Adidas for an all-star roster including Lil Wayne, Nicki Minaj, G-Eazy & T.I.. Merging his Hip Hop Since 1978 company with Cortez Bryant’s Bryant Management, Roberson already sees Blueprint becoming an independent force in the industry.
“We wanted Blueprint to be a multi-dimensional company with management and a label and clothing lines - a full-fledged company,” he explains. “That was the vision for the company, for it to be multifaceted and operate by itself. I've seen what moves the needle and know why the company can have more than one facet. And at the end of the day, the goal for us is to magnify pop culture.”