2017 One Show Direct Jury

Pauline de Montferrand

CD Digital Luxury

Fred & Farid Group


Pauline de Montferrand is Creative Director (of FF LUXE), FRED & FARID Paris. FRED & FARID, an Independent Creative Boutique network based in New york, Shanghai and Paris. Expertise: social, content, tech, creativity (2016 Adage International agency, Top 10 Best Agency Outside USA, 2016 Clio Independent Agency of the year, 2016 Campaign Agency of the year, Best of Category at ONE SHOW, Cannes Lions Grand prix winner, Cristal Independent Agency of the year, 6 times Top agency at World Luxury Awards…)

Since 2012, she works alongside FRED & FARID, her team to apply her artistic skills to the creation for global brands such as Audemars Piguet, Van Cleef and Arpels, Cacharel, La Redoute and Guerlain. Her notable credits include « We are animals » Wrangler, campaign shot by Ryan McGinley. In 2009, this campaign has been rewarded at Cannes, Grand prix Presse.

Prior to her current role, she has begun as Art director at Marcel agency, in accounts such as Coca Cola, Orangina and Malibu. In 2007, she became senior art director and worked on brands such as Wrangler, Diesel Parfum, Orangina, Mumm or Stolichnaya.

After spending the beginning of her career in France, Pauline, aspiring to an international experience, decided to go back to London, where she spent her whole schoolarship at St Martins School. There, she worked for Mother London to developp brands such as boots, number 7. Stella Mc Cartney London hired her as senior art director to work on every aspect of the brand, both art direction and design. She launched among other things Stella Mc Cartney Kids, Adidas by Stella Mc Cartney…

During her career, she has contributed to many international brands, and has worked with several photographers such as Nick Knight, Ryan McGinley, Ellen Von Unwerth, Vivian Sassen, Alasdair Mclellan, Jacob Sutton and Phil Pointer.




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