The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show Cultural Driver Award

Jimmy Smith

Chairman, CEO, and CCO

Amusement Park Entertainment

Los Angeles

Many people know how influential advertising greats Lewis Williams, Alma Hopkins, Jo Muse, Dan Wieden, John Jay, Bill Davenport, Jim Riswold, Jon Kamen, David Lubars and Lee Clow have been in the career of Jimmy Smith, Amusement Park Entertainment's Chairman, CEO and CCO.

However, what many people don't know is that if it were not for Elizabeth Montgomery, Dick York, David White and Agnes Moorehead – Jimmy might never have considered a career in advertising. Montgomery, York, White and Moorehead played Samatha Stephens, Darrin Stephens, Larry Tate and Endora, respectively, on the TV show, "Bewitched." Darrin was a creative director and Larry was an account executive. Not only did the show introduce Jimmy to advertising, it unintentionally planted the seed of the idea of branded entertainment, which is the backbone of his new transmedia studio, Amusement Park Entertainment.

Throughout his career, Jimmy has worked his magic in a variety of roles as a copywriter, creative director, author, TV writer, video game creator, film and record producer. His work has been recognized for its fresh advertising approaches (One Show, Cannes, D&AD, ANDY, Time magazine), for its TV show originality (Emmy) and for its beauty (Stiftung Buchkunst International Book Art Competition, Copenhagen Museum of Applied Arts). As you'll often hear Jimmy say, "Jesus has hooked a brotha up!"




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