The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2017 One Show Branded Entertainment Jury

Nicolette Spencer

Executive Producer


As one of the most Senior Executive Producers at INNOCEAN USA, Nicolette has been producing INNOCEAN’s most high profile work for over the last 4 years. She played an instrumental role in the success of Hyundai's Super Bowl ads that helped the brand become the first automotive company to win USA TODAY’s coveted Ad Meter, when its spot “First Date” beat out 62 other Super Bowl 50 commercials. Nicolette has Executive Produced 7 of Hyundai’s last Super Bowl spots.

In her 15 plus years in advertising, Nicolette has also worked for Crispin Porter & Bogusky, Venables Bell & Partners and David&Goliath, arguably some of the best independent creative agencies in the country. She has worked on such brands as VW, Coke Zero, Sprite, The Truth Campaign, Audi, Intel, HBO, Vizio, The Montana Meth Project, Kia, California Lottery and Finish Line. This year, Nicolette helped create the Most “Effective” Super Bowl spot of the year, "A Better Super Bowl," which was one of the most viral videos of Super Bowl 2017, with over 25 million YouTube views.




Follow Us