The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2018 One Show Branded Entertainment Jury

Lora Schulson

Director of Production


New York

Lora is Director of Production for 72andSunny NYC, where she’s responsible for how we make everything from epic films to friendly chatbots. Driven by a desire to build an awesome group of people that can keep up with the changing landscape of integrated production, she is always teaching and learning. She believes in producing work in fast and innovative ways, while maintaining a high level of craft and creative excellence. As a member of the office leadership team, she makes sure our output keeps up with our vision.

Prior to 72, she was the Head of Content Production at W+K, New York and Co-Head of Content Production at Y&R New York. She has produced some of the most memorable and awarded advertising of the past decade for brands like; Skittles, Apple, Samsung, Southern Comfort, Heineken and Nike. In 2016, she was on Adweek’s Top Creative 100 list. She’s a native New Yorker, raised in Soho. She lives in Brooklyn with her two children, her husband and a dog named Bingo.




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