The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2018 One Show Cross-Platform Jury

Luciana Cani

SVP, Executive Creative Director



Luciana has 20 years of advertising experience in three different continents.

During 10 years she worked as art director in several agencies in her hometown of São Paulo, Brazil. In 2007, she was invited to join Leo Burnett Lisbon office as an art director senior. In 2011 Luciana was promoted as Creative Director and two years later she became Executive Creative Director.

In 2013 the Creative Club of Portugal released for the first time a ranking of best agencies and professionals. Luciana was featured at the top position of the Creative Directors ranking. Two years later, she was again at the top of the Creative Director’s ranking in Portugal.

In 2016, Luciana was invited to join LAPIZ team as Senior Vice President and Executive Creative Director. One year later, she was featured on Adweek “Creative 100” list as one of the top 18 Executive Creatives Directors in U.S.

She was invited to be part as a jury member in several International Festivals as Cannes, D&AD, Clio Awards, ADC*Europe, El Ojo de Iberoamerica, etc.

Luciana has also published a children’s book that is currently recommended by the Reading National Plan in Portugal.




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