The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show Cross-Platform Jury

CK Tan

Chief Creative Officer



CK Tan is one of the world’s leading creative. Possessing a combination of global vision and local insight, CK Tan has always served a passion and love for the creative industry. He was ranked No. 7 in Campaign Brief Asia’s “The Most Awarded Creative Directors in Asia” 2016 creative rankings and No. 11 ECD worldwide in The Directory Big Won Rankings 2014. His work has also been recognised by some of the most prestigious awards in the industry, including Cannes Lions, D&AD, One Show, CLIO, LIA, AdFest, Spikes Asia, Ad Stars, AMES, Effie, Award Awards, etc.

CK Tan previously served in creative management positions at some of the best agencies in Asia, such as BBDO Malaysia, Ogilvy & Mather Malaysia, Ogilvy & Mather Hong Kong, Leo Burnett Malaysia, etc. During CK Tan’s tenure as ECD at BBDO Malaysia, his team was recognised with several significant achievements, including Malaysia’s first LIA Grand Prix in 2015 and “Best of Show” at the Kancil Awards two years in a row in 2013/2014. BBDO Malaysia was also named by The Gunn Report and The Directory Big Won Ranking as “Malaysia’s Most Awarded Agency” in 2015, and was ranked No. 17 on the most creative agency worldwide rankings. CK Tan and his team’s great creative excellence also contributed to Ogilvy & Mather Malaysia winning “Agency of The Year” at Spikes Asia in 2012.

In 2016, CK Tan relocated to China and joined Amber China, a member of LEO Digital Network as Chief Creative Officer, with the responsibility of overseeing the agency’s Beijing and Shanghai creative teams. The combination of his rich global vision and deep local insight can effectively help Chinese brands to expand into international markets and for international brands to better reach local markets.

Some of CK Tan’s most well-known campaigns include: KFC’s “So Good” and “Phone Stack”, The Pictionary’s “Quick Draw Wins”, Nestle Milo’s “Twisted Football”, etc. He has also served as final round judge for D&AD 2017 Digital Marketing category, AdFest 2016 Press & Outdoor Lotus Jury President, Loerie Awards 2015 Print, Outdoor & Craft category Jury Chairman, Kancil Awards 2014 Jury President, etc. CK Tan has also served as a judge for Spikes Asia, Ad Stars, One Show Greater China, Taipei 4A, etc.




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