The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2018 Direct Marketing Jury

Aricio Fortes

Chief Creative Officer



Aricio Fortes is the Chief Creative Officer of DM9DDB Brazil, global creative powerhouse with 4 Cannes Lions Agency of the Year trophies.

Aricio has won 39 Cannes Lions and his work helped DM9DDB to win Agency of the Year Award in Cannes Lions 2009.

In 2015, under his leadership Ogilvy Brazil was 3rd in the Agency of the Year Award in Cannes Lions.

His work helped Pereira & O'Dell San Francisco to be featured at both Advertising Age and Creativity A-Lists in 2013.

His work helped Nizan Guanaes' Africa agency to win the International Agency of The Year Award from Advertising Age in 2014.

Aricio has created awarded campaigns like Walmart's "Price On The Jersey", "Security Moms", "Snoop Dogg's Smokable Book", Fedex "Neighbors", "Kiss The Kremlin", Pinterest/Tok & Stok "Pinlist", Vick's "Window", "Truth Detector Radio", "The HIV Positive Poster", among others.

Aricio has been a jury at The One Show, Cannes Lions, D&AD and has a book in co-creation with Snoop Dogg featured at Harvard University Library.

In his free time Aricio is a golden retriever lover and an avid runner.




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