The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show Direct Jury

Pepe Marais

Group CCO

Joe Public United


Pepe Marais is the founding partner and Group Chief Creative Officer of brand and communications group Joe Public United. He lives for creativity that deeply connects with people.

His passion is to co-create an environment and culture that breed exponential growth, Growthn – the growth of Joe Public’s clients, people and ultimately our country.

Moved by the obvious gap in our system and a driving need to give back as well as actively grow our country, Pepe established Joe Public’s CSR programme, One School at a Time, in 2004. OSAAT is an organisation with the single-minded vision of creating an educational system that is a shining example to the world.

Pepe has been the recipient of numerous local and international industry awards. He has annually served on various judging panels of the Loerie Awards since 2004, has judged at the Cannes Lions Advertising Festival twice, has served as a member of the Executive Committee of the Creative Circle since 2007 and is currently ranked as the ‘Most Admired Creative Leader’ in Johannesburg.

Pepe also sits on the board of SA Day, an initiative that exists to inspire South Africans towards greatness and is the chairperson of the non-profit organization, One School at a Time.

According to Pepe accolades are merely the building blocks toward a vision of creating an environment that inspires greatness.

Joe Public United is currently ranked as one of the top independent and fastest growing South African advertising groups, which includes a strategic brand design agency (Shift Joe Public), an above-the-line agency (Joe Public), a digital agency (Connect Joe Public), an innovation agency (Ignite Joe Public), and a PR agency (Engage Joe Public) in Johannesburg, with an expanding network into Africa boasting a Joe Public in Namibia, Zambia and Zimbabwe as well as affiliations in Ghana, Kenya, Nigeria, Tanzania and Uganda.

The Joe Public brand is also represented in Amsterdam through its revolutionary Joe Public Take-Away advertising model.

In 2014 The Annual Adfocus Awards ranked the agency as the Agency of the Year and in 2015, for the second consecutive year, awarded Joe Public Agencies’ Agency of the Year, as voted for by industry peers. In 2016 and 2017 Joe Public was the most awarded agency at the Apex Awards, which focuses on campaigns that are effective and drive business results for their clients, in line with the agency’s purpose of Growthn.

Pepe believes that Joe Public is at the beginning of what they set out to do in terms of the calibre of work they aspire to create. He also knows that it’s all about nurturing the creativity within people and that all of Joe Public’s past and future successes were and will continue to be because of its people.




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