The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2018 Direct Marketing Jury

Richard Yu

Chief Creative Officer



Richard is highly enthusiastic about creativity and that has never changed since he started his career in the advertising industry in 1993.

He leads his agencies which he worked in to win "Agency of the Year" in Greater China or Taiwan for 10 consecutive years (2008 ~ 2017) in several famous international creative rankings, such as The Gunn Report, Campaign Brief Asia and Campaign Asia-Pacific and etc.. ADK TAIWAN awarded Agency of the Year in One Show Greater China Awards 2015 and then gained the victory with 4 Gold pencils in 2016.

In 2016, Richard was selected as "Greater China Creative of the Year" by Campaign Asia-Pacific AOY Award and was also ranked "TOP19 Aisa's most awarded creative directors" in Campaign Brief Asia Creative Rankings 2017.

He is also the record-holder for winning Cannes Lions, London International Award, New York Festival, Mobius, AWARD, Spikes Asia, ADFEST, One Show Greater China Awards, Longxi Creative Awards, AME Awards and Tangrams Awards among the Taiwan industry.

Richard has served on the 2017 D&AD Media Jury, 2016 Cannes Lions Direct Jury, 2016 ADFEST Direct Jury President and he is the first Taiwanese creative person who served the Jury President of the Asia's creative award. He has also served on numerous international and domestic advertising awards judges above.




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