The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2018 One Show Film Jury

Guido Heffels

Chief Creative Officer



Guido Heffels is co-founder and CCO of HEIMAT, Berlin which is, since 2014, part of the worldwide TBWA collective.

Guido worked for Springer & Jacoby in Hamburg, before he started HEIMAT back in 1999. Today, the agency has additional offices in Hamburg, Zurich and Vienna and employs around 360 people. Their client roster includes European DIY retailer Hornbach, Opel/Vauxhall, online retailer OTTO, Swisscom, Siemens, Gardena and the german liberal party FDP to name a few.

All current creative agency rankings (from ad press to business mags) showcase HEIMAT on top of all competitors.

Not enough adulation? Here comes Guido's list of Top-5-Albums of all times: Bad Brains "Rock for light", Tool "Undertow", Angry Samoans "Back from Samoa", Throbbing Gristle "Heathen Earth" and Hüsker Dü "Zen Arcade". Guido dares to be married only once, is still in love with his wife and has a 15 year old smart-arse male at home.




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