The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


2018 One Show Interactive & UX / UI Jury

Michelle Lassman

Group Creative Director


San Francisco

Michelle is a Group Creative Director at AKQA, where she leads creative vision and digital innovation for her clients. She is responsible for developing digital experiences across emerging platforms, ecosystems and retail channels, and fostering an environment for entrepreneurs and innovators. She founded "Women for Women," a community to inspire and support female creatives, and is a member of AKQA's Global Creative Council.

Prior to this, she worked with acclaimed agencies including Landor, Razorfish, and frogdesign. Throughout her career, she has created global brands and developed integrated marketing solutions for some of the most widely recognized brands in industries ranging from technology to financial services to retail. Her client roster includes Apple, Audi, Disney, Gap, Hyatt, Lufthansa, Mattel, Target, Verizon and Visa. Her work has been recognized by The One Show, World Retail Awards, AdAge, AdWeek, Communication Arts, Graphis, PRINT, Webby's and WIRED.

Michelle believes that creative opportunities and learning experiences can be found in everything she does. While not working, she's completed 20 marathons and runs a craft group.




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