The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2018 Interactive & UX / UI Jury

Pia Leichter

Creative Director



Pia is a New Yorker/Québécoise working as a freelance Creative Director in Copenhagen. She's a problem solver, story builder, and idea maker fueled by tech and fish tacos. Recently, as Creative Director & Partner at Great Works, she built and established the creative digital studio in Copenhagen with two partners.

She previously worked as a Creative Director at DigitasLBi CPH, and has worked in agencies across Europe for over a decade. Her clients include Volvo, IKEA, Etihad Airways, Carlsberg, Maersk, and Danske Bank.

Career highlights include raising awareness about surveillance through the creation of a DIY surveillance kit, which was featured in media outlets such as Wired and Fast Co., and successfully launching the all-new Volvo XC90 with a VR test drive, digital showroom, and innovative e-commerce solution.

Her work has been recognized at award shows such as the Webbys, Lovies, FWA, Creative Circle, Danish Digital Awards, and Guldnyckel.




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