The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

2018 One Show Interactive & UX / UI Jury

Suzana Apelbaum



New York

Suzana is the Head of Creative at the Google Zoo in New York, where she works closely with brands and agencies to unleash the next generation of brand building, leveraging Google data, technologies and platforms.

Suzana has 23 years of experience in the advertising industry, she’s won more than 20 international awards and worked with iconic brands like Converse, Coca-Cola, Fiat, Barbie, P&G, among others. Prior to Google, she was a Creative Director at some of the top agencies in Brazil including JWT, AgenciaClick and Africa where she played a key role in leading the agency to win second place for Interactive Agency of the Year at Cannes. She also headed her own digital agency in Sao Paulo, called Hello Interactive. After moving stateside, she developed digital campaigns and lead innovation projects at VML and Anomaly.

She has served as a juror at top advertising shows such as the Cannes Lions, One Show, Webby Awards, ANDY and D&AD. As a side project, Suzana is part of an international collective of storytellers called Asas that creates and produces original content for culture and entertainment.




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