2018 One Show Mobile Jury

Gemma Craven

SVP, Director of Social & Mobile

McCann

New York

I am a digital marketer with deep expertise in brand and digital strategy, social media, and storytelling. I thrive on building engaged brands and running teams working at the intersection of community, influence and technology

Currently, I am SVP, Director of Social & Mobile at McCann New York, the agency that created Fearless Girl, one of the most important pieces of work in my career to date. My role focuses on the integration of social and mobile thinking across all McCann teams' work; managing a community of social thought leaders across our global network, leading our partnerships with social platforms, while running a department of social creatives, strategists, and analysts.

Prior to McCann, I was VP Strategic Accounts at Spredfast, a social media marketing platform. There I lead Spredfast’s Customer Partner team as well as a global team of social business consultants, advising brands and media companies on the intersection of technology, brand marketing and social media.

Previously I held senior positions at Ogilvy New York, the flagship US office of the world’s largest advertising agency. As Executive Director Social Customer Engagement for OgilvyOne I worked with enterprise digital clients - including Weight Watchers, IBM, E-Trade and Aetna - to build social and digital into their existing customer engagement programs, working across CRM, e-commerce, customer care and loyalty programs. I was New York Group Director for Ogilvy's Social@Ogilvy practice. I led a team focused on developing and executing across paid, owned and earned programs for clients such as IKEA, British Airways, Caterpillar, The Gap, Nestle and American Express. I grew the practice from two people to a multi-million dollar division, part of the group that was awarded social agency of the year by the Holmes Group in 2013.

When not nerding out about the latest and greatest platform updates, I love to discover eating options, hang out with my two Boston Terriers and run.

 

 

 

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