The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show Mobile Jury

Luis Gonzalez

VP, Creative

Commonwealth McCann

Mexico City

Luis Pedro González started his career at Ogilvy México.

Later on, he was invited to join Lowe as an Associate Creative Director. There, he won awards for Axe and Renault, as well as a national contest from the Mexican Creative Circle, which prize was a place in a creative workshop at Agulla & Bachetti, Argentina.

He joined FCB México as Creative Director, working in projects for the network in Singapore, Miami, NY, Chicago, Buenos Aires and Barcelona. He won several awards for FCB, including: SC Johnson´s first creative international awards; and Bimbo's (Mexico´s largest brand) first (and so far, only) international gold award.

He worked for five years at Publicis México as Group Creative Director, managing its top brands: Nestlé, P&G, L'Oréal, Citibanamex and BMW.

With over 20 awards at Círculo Creativo de México, he helped Publicis become Agency of the Year for three times in a row.

Luis Pedro is currently Commonwealth´s Creative Vice President and he has developed some of the most innovative digital campaigns for Chevrolet México.

Additionally, his work has been awarded at: Cannes Lions, NY Festivals, and all the most prestigious Latin American festivals such as: Fiap, Ojo de Iberoamérica, Wave and El Sol.




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