The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2018 One Show Radio Jury

Carlos Banda

Senior Copywriter

McCann Lima


Carlos Banda started his career in advertising 12 years ago in Lowe Peru working for clients such as Honda, 3M and LAN. Then he moved to Y&R Lima, Pragma DDB and Publicis Lima, where he worked for Pilsen Callao, helping to turning it into the #1 beer brand in Peru. He also won the first Press Gold Lion in the history of his country.

Carlos is currently working in McCann Worldgroup Lima creating local and regional campaigns for brands like Entel, Sodimac, among others. His work have been recognized at advertising festivals such as: Cannes Lions, The One Show, D&AD, London International Awards, The Clio Awards, New York Festivals, El Sol de Iberoamerica, Fiap, El Ojo de Iberoamerica, Effie Latam.

His creative spirit makes some room for other disciplines. He's also the creator of one of the most popular peruvian cartoons. The adventures of an urban fish called "El Pezweon"




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