The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2018 Radio Jury

Carlos Banda

Senior Copywriter

McCann Lima


Carlos Banda started his career in advertising 12 years ago in Lowe Peru working for clients such as Honda, 3M and LAN. Then he moved to Y&R Lima, Pragma DDB and Publicis Lima, where he worked for Pilsen Callao, helping to turning it into the #1 beer brand in Peru. He also won the first Press Gold Lion in the history of his country.

Carlos is currently working in McCann Worldgroup Lima creating local and regional campaigns for brands like Entel, Sodimac, among others. His work have been recognized at advertising festivals such as: Cannes Lions, The One Show, D&AD, London International Awards, The Clio Awards, New York Festivals, El Sol de Iberoamerica, Fiap, El Ojo de Iberoamerica, Effie Latam.

His creative spirit makes some room for other disciplines. He's also the creator of one of the most popular peruvian cartoons. The adventures of an urban fish called "El Pezweon"




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