The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2018 Radio Jury

Magnus Jakobsson


Akestam Holst


Magnus Jakobsson is one of the most successful creative directors in the Nordics this decade. Leaving his position as a Creative director and partner at DDB Stockholm roughly 2 years ago, he joined Åkestam Holst/NoA.

He quickly helped turn their major clients into creative success-stories with brilliant work echoing all over the world. Among many other campaigns he creative directed Ikea's hugely successful brand concept, "Where Life Happens". Over the years Magnus has won hundreds of major awards, and this summer he and Åkestam Holst became the best Nordic agency in Cannes, winning multiple Lions for IKEA and the Innovation Grand Prix for the amazing project Humanium Metal. Magnus lives with his wife and 2 daughters in Stockholm, Sweden.




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