The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show Radio Jury

Jo McCrostie

CD

Global Radio

London

A graduate of art and drama school, Jo has over 20 years experience writing and producing audio commercials. Jo started out at Capital Radio in London as a production assistant, had her first ad on-air within a week, and now heads up an award-winning creative team at one of the world's leading media and entertainment groups, Global.

Heavily influenced by the potent effects of sound, voice and music on human behaviour, Jo draws insight from the growing fields of neuroscience and psychoacoustics to advise advertisers on sonic strategies. She always tries to think beyond traditional airtime spots, creating commercials that integrate more closely with listeners and programming.

Jo has presented at numerous creative conferences all over the world including a lecture series in India. Her point of view on audio creativity is often sought out by the national and trade media and she has served on multiple international award juries, including Cannes Lions, D&AD and the LIAs.

 

 

 

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