A graduate of art and drama school, Jo has over 20 years experience writing and producing audio commercials. Jo started out at Capital Radio in London as a production assistant, had her first ad on-air within a week, and now heads up an award-winning creative team at one of the world's leading media and entertainment groups, Global.

Heavily influenced by the potent effects of sound, voice and music on human behaviour, Jo draws insight from the growing fields of neuroscience and psychoacoustics to advise advertisers on sonic strategies. She always tries to think beyond traditional airtime spots, creating commercials that integrate more closely with listeners and programming.

Jo has presented at numerous creative conferences all over the world including a lecture series in India. Her point of view on audio creativity is often sought out by the national and trade media and she has served on multiple international award juries, including Cannes Lions, D&AD and the LIAs.