The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2018 One Show Radio Jury

Mariana O'Kelly




Mariana started in advertising in 1995 at Lindsey Smithers FCB in Johannesburg. A year later she moved to London and gained experience on major brands including Budweiser.

Following her return to South Africa, she worked at Hunt Lascaris, Jupiter Drawing Room and Net#work BBDO before joining Ogilvy Johannesburg as a creative director in 2011.

Mariana was promoted to ECD in 2013 and, under her creative leadership, Ogilvy Johannesburg has won 2017 SA Agency of the Year and 2017 Digital Agency of the Year, and has enjoyed a stellar run in local and global awards, including three Cannes Grand Prix for Radio in four years, all for work done for KFC, and multiple D&AD and One Show accolades.

She is constantly challenging her teams to deliver work that is "world class,insightful, break-through and beautifully executed".




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