The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2018 One Show Branded Entertainment Jury

Sarah Amatuzio

VP, Creative Director

Milan, Italy

Great creative inspires us all to think in ways we've never thought before, and feel in meaningful ways we've felt in the past. Sarah Amatuzio has spent her entire career believing this and chasing opportunities to prove it, with originality and sparkling wit.

A Creative Director and Copywriter by trade, Sarah first started developing award-winning campaigns at Publicis & Hal Riney in San Francisco for GM's Saturn and EV1 cars. She then began creating inspiring branded content for Oprah and Oxygen Media's digital platforms in Chicago, and was soon-after awarded copy direction and management roles at leading fashion retailers like J.CREW and Victoria's Secret in New York. Sarah rejoined agency life at Story Worldwide and The Marketing Arm to create industry-acclaimed brand narratives across 360-degree platforms for some of the world's top CPG brands such as Unilever, Bayer, Beech-Nut, Ragu and Frito-Lay. She has just moved overseas to embark on a new creative venture in Milan, Italy.




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