The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show Cross-Platform Jury

Raquel Martinez

Executive Creative Director



Raquel has been in advertising since 1998.

She started her career at McCann Madrid as an Art Director. She was promoted to Creative Director in 2005. And she has been Executive Creative Director since 2012.

She has worked for a great number of brands such as IKEA, Coca-Cola, Fanta, Campofrio, Euro Lotto, Madrid Subway, Calvo, Renfe Ave, Aquarius

Raquel has received several of the most important worldwide and domestic awards at Cannes, London Festival, Épica Awards, New York Festival, Club de Creativos, El Sol, FIAP, El Ojo de Iberoamérica

McCann Madrid has been appointed Agency of the Year in the last few years in Spain and it was nominated most acclaimed agency at El Sol de Iberoamérica and El Ojo Festivals. McCann Madrid has been selected "Best place to work" in Spain by Scopen .

She has been member of the jury in international and local Festivals, such as CANNES. Clio New York Festival, AD PRINT FESTIVAL CdC, El Sol, El Ojo de Iberoamérica.

She loves her job but not as much as her three-year-old daughter Olivia and her family.




Follow Us