The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2018 One Show Cross-Platform Jury

Raquel Martinez

Executive Creative Director



Raquel has been in advertising since 1998.

She started her career at McCann Madrid as an Art Director. She was promoted to Creative Director in 2005. And she has been Executive Creative Director since 2012.

She has worked for a great number of brands such as IKEA, Coca-Cola, Fanta, Campofrio, Euro Lotto, Madrid Subway, Calvo, Renfe Ave, Aquarius

Raquel has received several of the most important worldwide and domestic awards at Cannes, London Festival, Épica Awards, New York Festival, Club de Creativos, El Sol, FIAP, El Ojo de Iberoamérica

McCann Madrid has been appointed Agency of the Year in the last few years in Spain and it was nominated most acclaimed agency at El Sol de Iberoamérica and El Ojo Festivals. McCann Madrid has been selected "Best place to work" in Spain by Scopen .

She has been member of the jury in international and local Festivals, such as CANNES. Clio New York Festival, AD PRINT FESTIVAL CdC, El Sol, El Ojo de Iberoamérica.

She loves her job but not as much as her three-year-old daughter Olivia and her family.




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