The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show Film Jury

Eva Santos

Global Chief Creative Officer



Eva Santos is the Global Chief Creative Officer at Proximity VW and the Chief Creative Officer at Proximity Spain ( Madrid and Barcelona offices). . Eva has been leading creativity in this agency from Barcelona since 2007 and in 2014 she widened her scope to include the office in Madrid and this October she assumed the global role.

Eva has been included this year in the Adweek's Creative 100 - an annual list celebrating masters of creativity-. In this list, Eva is considered as one of the 10 Global Creative Leaders Who Are Reinventing Advertising and the Ad Industry. Eva has been included amongst the Ad Age's Women to Watch Europe 2017.

Eva was included in the TOP 15 best latin creative directors in 2015 and 2017 and in the TOP 5 best Spanish creative directors in 2017. In 2016 Eva was chosen as "Spain's Best Marketing and Advertising Professional Under 41" by the EFI Club and as "The Woman to Follow" by Anuncios Magazine.

Eva has been a judge in the most important creative festivals (Clio Awards, One Show, D&AD, Cannes Lions –three times-, El Sol -three times-, El Ojo…) and along her career she's gathered more than 100 national and international prizes. She also talks about creativity and innovation at advertising events and universities, amongst others, at El Ojo de Iberoamérica (Argentina), Desachate (Uruguay), Taiwan Creative Week, TAD Colombia or Cannes Lions 2016.

Eva, alongside other creative directors, created this past year #masmujerescreativas, a collaborative and independent platform born to promote visibility and equal opportunities for female creatives and help them balance their profession and personal life.




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