The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show Health & Wellness Jury

Amit Akali

Chief Creative Officer

Medulla Communications / ‘What’s Your Problem’ Brand Solutions


Amit Akali has 20 years of mainline experience across agencies like Ogilvy, last as Creative Head, Grey India and member - Grey Global Creative Council.

He's won three Grand Prix Campaign of the year Abby (Indian) awards. Amongst over 550 national and international awards (Cannes, One show, Media Spikes, Clio, D&AD), including over 50 Cannes shortlists and Lions.

He believes the future of advertising is in integration. Hence he took his mainline experience to healthcare and digital, joining Medulla as CCO and founding its sister agency – What's Your Problem – a digital focused, integrated agency.

Under his creative leadership, Medulla became the Cannes Healthcare Agency of the year, 2016 – India's first ever Agency of the year at Cannes and the only agency to be in the top 3 agencies tally at Cannes, 3 years in a row. His haul for 2016 includes 8 Cannes Lions and 7 Clios with 'Last Words' becoming India's most rewarded campaigns internationally. While 2017 saw the 'Last Laugh' campaign, winning big at Cannes, Media Spikes, London International, along with a Clio Grand.

Amit's been on numerous juries; Cannes, London International, including being Jury President at Spikes Asia Healthcare (2017). He's spoken at various industry forums, counting Cannes. An avid foodie, he's as passionate about discovering new restaurants, as he is about his wife and kids.




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