The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show Health & Wellness Jury

Bernardo Romero

SVP, Group Creative Director

Area 23


Bernardo Romero is currently part of the leadership team that made history at the 2017 Cannes Lions Festival, winning the title of 2017 Healthcare Agency of the Year for the first time for a U.S. based agency, Area 23/FCB Health. Also helped Area 23 to be the first agency in the history of the festival to win 2 glass lions in the same year. With a total of 10 lions, this year's achievements also include a Gold Pharma Lion and a Silver Innovation Lion. He was also a speaker this year at the Cannes Lions Festival and with a full house. He talked about how restrictions can spark innovation. Finally – to wrap up 2017 – he was instrumental in helping the agency secure the Clio Health Agency of the Year and Global Awards agency of the Year awards.

Romero started his career in Brazil. As Creative Director at Africa in São Paulo, he was part of the leadership team that won 20 Cannes Lions, a Grand Prix at the Clio Sports and made it one of the ten most creative agencies of the world by Adweek and 2015 Agency of year at Lürzer's Archive magazine. In 2015 Romero was named the number 1 art director in the world by Lürzer's Archive magazine, with more than 50 publications in the prestigious journal to date. He was the first craft for art direction teacher in Brazil, at both Brother Ad School and Miami Ad School New York. Bernardo is also a co-creator and host of the show "Incredible Proposals" currently airing on Fox Life Brazil.




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