Frank Scherma is the President of @radical.media, a global media and entertainment company that's an award-winning producer of commercials, music videos, feature films, television programs, graphic and interactive design and original photography.

Frank has been an innovative leader in providing advertisers with communications vehicles that link their brand messages to consumers. In addition to collaborating with the world's most prestigious brands, advertising agencies and the industry's most talented directors in the production of traditional television ads, Frank has produced award-winning television programs, feature films, branded content programming and digital content.

Scherma's awards include two Cannes Palme d'Or's, Lions, D&ADs, One Show Pencils, Clios, and Art Directors cubes. Entertainment awards include an Academy Award, Golden Globe, Independent Spirit Awards, Grammys, Emmys, and numerous MTV VMA Awards. In 2004, his company was bestowed with the National Design Award for Communications Excellence. Scherma has contributed significantly to Association of Independent Commercial Producers (AICP) and has successfully negotiated contracts for the AICP with the IATSE, the Teamsters and the Director's Guild of America. He currently serves as Governor for the Academy of Television Arts and Sciences (ATAS) Commercials Peers Group.