Robyn Adelson is one of Canada's top public relations' creatives and has been a driving force in leading the industry's development of and recruitment for planning and creative disciplines within Canada.

For more than 15 years, Robyn has had a passion for those irresistible ideas that compel audiences to fall in love – or back in love - with brands. She is laser-focused on creating idea ecosystems that earn their way into people's lives. She is as passionate about the people behind the ideas and focuses on building teams that love working together.

Robyn joined Weber Shandwick in 2015 to build out and oversee the planning and creative team in Canada. She has created magnetic programs for McDonald's Canada, Sport Chek and Canadian Tire and has helped to transform the agency into a market leader within Canada. She's also a member of the agency's diversity, equity and inclusion team globally, and oversees the agency's intern program.

Prior to Weber Shandwick, Robyn helped fuel Edelman Canada's creative transformation leading planning and creative to drive award-winning work for more than a decade for companies like Kraft, Expedia, Swarovski, Mondelez and Hasbro.

Robyn was born in Montreal, Quebec, grew up in Bradenton, Florida and is now happily in Toronto, Ontario with her husband and two cute kids. She also loves the Montreal Canadiens!