The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show Health & Wellness Jury

Masaya Shimizu

Planner

Dentsu

Tokyo

Masaya Shimizu has built his career in various fields of activation, working with a wide range of clients to develop his skills in holistic communications planning.

Applying the skill to ranging clients and business partners from so called "wellness" fields – growing under Japans aging population - , such as health tech, food and supplements, pharmacy and retailer, local government, insurance company, etc, with the concept of Motivation Design, to motivate people on healthcare behavior.

Masaya has co-authored books on marketing and business application of affective engineering. He is also a project researcher for Yokohama City University, where he uses communications skill in the field of healthcare, under concept of "ad-med".

 

 

 

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