2018 One Show Health & Wellness Jury
Masaya Shimizu has built his career in various fields of activation, working with a wide range of clients to develop his skills in holistic communications planning.
Applying the skill to ranging clients and business partners from so called "wellness" fields – growing under Japans aging population - , such as health tech, food and supplements, pharmacy and retailer, local government, insurance company, etc, with the concept of Motivation Design, to motivate people on healthcare behavior.
Masaya has co-authored books on marketing and business application of affective engineering. He is also a project researcher for Yokohama City University, where he uses communications skill in the field of healthcare, under concept of "ad-med".