Alvaro Pérez del Solar is Multimedia Director at Moment Factory, where he works directly with clients in identifying and deeply understanding the essence of their brand. He transforms this knowledge into compelling visual and interactive content, creating valuable and authentic experiences for visitors. Alvaro is a native of Peru, where he honed his creative skills with a practice as a visual artist. He communicates with clients in four languages and has over a decade of experience as an art director; his campaigns including the award-winning "Adidas is all in" (2011) and Cirque du Soleil's "Totem" (2010).