The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show Print & Outdoor Jury

Avi Pinchevsky




Avi Pinchevsky believes that her role is to start conversations between brands and people through content, acts and ideas, in a way that makes people want to engage.

Her career spans two decades and three continents. Before joining FCB Chicago, she had the good fortune to work at some of the most creatively driven agencies in the world, including CP+B, BBDO NY, Leo Burnett Chicago and TBWA Hunt Lascaris. Avi has worked on iconic brands including McDonald's, Kraft, Microsoft, Pepsi, Target, BMW and has been recognized at One Show, Cannes, D&AD, Clio and more.

Avi is passionate about creativity and its power to change behavior. She's equally energized about giving women in advertising a voice and playing forward the mentorship and education she's received along the way.

She lives in Chicago with an understanding husband, two delicious kids and one very vocal cat.




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