The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2018 One Show Print & Outdoor Jury

Avi Pinchevsky




Avi Pinchevsky believes that her role is to start conversations between brands and people through content, acts and ideas, in a way that makes people want to engage.

Her career spans two decades and three continents. Before joining FCB Chicago, she had the good fortune to work at some of the most creatively driven agencies in the world, including CP+B, BBDO NY, Leo Burnett Chicago and TBWA Hunt Lascaris. Avi has worked on iconic brands including McDonald's, Kraft, Microsoft, Pepsi, Target, BMW and has been recognized at One Show, Cannes, D&AD, Clio and more.

Avi is passionate about creativity and its power to change behavior. She's equally energized about giving women in advertising a voice and playing forward the mentorship and education she's received along the way.

She lives in Chicago with an understanding husband, two delicious kids and one very vocal cat.




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