The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2018 One Show IP & Products Jury

Gustavo Lauria


We Believers

New York

Gustavo Lauria is Co Founder and Chief Creative Officer at We Believers and Chairman of the US Hispanic Creative Circle.

Advertising Age named him one of the most creative people in the world.

Throughout his career, he won all the major international advertising awards, has been selected to be part of the jury at Cannes Lions for Titanium & Integrated, the One Show, and Clio's, and was named President of the Jury at El Ojo de Iberoamérica, El Sol and Wave Festival.

He is the creator and co-developer of the Edible Six Pack Rings, one of the most recognized sustainability innovations of 2016 with the potential of changing the beer packaging industry as a whole. In only two weeks, the video announcing the Edible Six Pack Rings became one of the most viewed videos in the history of Facebook.

His career started in 1998 in Argentina, working at three of the most creative agencies in his country. In 2002 he moved to the US to be Regional Creative Director at Y&R Miami. In 2004 he started working at la comunidad, where he spent 8 years, first as a CD and then as ECD. In 2012, The Vidal Partnership hired him as CCO and Managing Partner.

Finally, in August 2014, Gustavo Lauria co-founded We Believers together with Marco Vega, transforming his vision into the number 6 most innovative agency in the world, based on the Cannes Lions International Festival ranking.




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