The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2018 One Show Cross-Platform Jury

Maarten Vrouwes

Creative Director

J. Walter Thompson


Maarten always had a love for creativity. He graduated as an Art director at the 'Junior Academy' in Amsterdam. Looking for new frontiers he started his career in Internet de- sign. Hoping the creative advertising world and the -back than quite technical- Internet would soon meagre together. This took a lot longer than expected, so in 2000 he made a switch to the advertising world. Teaming up with Friso Ludenhoff.

Together they worked at several agency's like Ogilvy, Lowe and FHV/BBDO where they were responsible for clients like Eneco (a Dutch energy company), Lay's, Mars and the Dutch Bank. Before starting at J. Walter Thompson in 2012. Maarten became a Creative Director and a board member in 2014. Besides being responsible for clients like ING bank, Media Markt, Free a Girl, Opel, and SIRE. He is responsible for the creative oor of the agency.




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