The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show Cross-Platform Jury

Maarten Vrouwes

Creative Director

J. Walter Thompson


Maarten always had a love for creativity. He graduated as an Art director at the 'Junior Academy' in Amsterdam. Looking for new frontiers he started his career in Internet de- sign. Hoping the creative advertising world and the -back than quite technical- Internet would soon meagre together. This took a lot longer than expected, so in 2000 he made a switch to the advertising world. Teaming up with Friso Ludenhoff.

Together they worked at several agency's like Ogilvy, Lowe and FHV/BBDO where they were responsible for clients like Eneco (a Dutch energy company), Lay's, Mars and the Dutch Bank. Before starting at J. Walter Thompson in 2012. Maarten became a Creative Director and a board member in 2014. Besides being responsible for clients like ING bank, Media Markt, Free a Girl, Opel, and SIRE. He is responsible for the creative oor of the agency.




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