The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show Cross-Platform Jury

Matthias Harbeck

Creative Managing Director & Partner



Matthias is the creative person in charge of Serviceplan in Germany. With over 600 awards he is one of the most successful creatives in his country. Especially with his campaigns for Sky, LEGO, BMW Motorrad and Gibson he had a major part in making Serviceplan one of the top agencies in Germany and Europe. Before Matthias started his career at Jung von Matt and Springer & Jacoby he worked at the theater as director and stage designer. He is member of the ADC Germany and D&AD.




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