The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2018 One Show Interactive & UX / UI Jury

Genevieve Hoey

Group ECD


New York

From the tropics of Australia to the wilds of New York city, Genevieve is Group Executive Creative Director at R/GA. Here she's responsible for leading the brand creative for Nike, Converse, Amazon, The Honest Company and other interesting clients. Prior, Genevieve was the global lead on at Wieden + Kennedy Amsterdam, along with project work on other great brands. She's created both amusing and serious spots of varying lengths and languages, integrated campaigns, short films, digital content series, innovative installations, music videos and more. Though she's won awards and recognition along the way, she's driven by an unflagging and somewhat exhaustive belief that her best ideas are yet to come. Her hobbies used to include crate digging for soul music, investing in tech gadgets and the quest for the perfect dirty martini, but now her hobbies are sleep and doing the bidding of her two young sons.




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