The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Integrated - Experiential & Immersive Jury

Reed Collins

Chief Creative Officer

Ogilvy North Asia

Hong Kong

Very few Chief Creative Officers have had the opportunity or experience of having worked across five continents; and even fewer still have been as successful as Reed Collins in producing so many award winning advertising ideas in each and every one of these vastly diverse markets.

Working at famous advertising agencies such as Hunt Lascaris TBWA Johannesburg, Lowe Howard-Spink London, Cliff Freeman & Partners New York, Leo Burnett Chicago, The Campaign Palace Australia, Ogilvy Group Hong Kong and currently CCO for Ogilvy North Asia overseeing offices in China, Hong Kong, Taiwan, Japan and Korea.

In 2001, Reed was the most awarded creative in the world for his Fox Sports campaign according to the Gunn Report. Most recently Reed was named Greater China Creative Person of the Year by Campaign Magazine and Ogilvy & Mather Hong Kong was crowned the #1 agency in Greater China at Cannes Festival of Creativity 2017 and again in 2018.




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