The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Direct Marketing Jury

Agnes Uggla


Forsman & Bodenfors


Agnes Uggla is a Swedish copywriter currently working at Forsman & Bodenfors in Stockholm. She was first introduced to the advertising industry working as a production assistant where she directed traffic while wearing orange vests and filled in as a background extra when budgets were too tight.

Straight out of ad school, Agnes started her creative career at Droga5 in New York where she worked on clients like Under Armour, Google, Uniqlo and Honey Maid. In 2017 she moved back home to Sweden to work at Forsman & Bodenfors where she has worked on clients such as IKEA, Uber Asia and Visit Sweden. Her work has been recognized at advertising festivals including Eurobest, The One Show, D&AD, London International Awards and Epica Awards.

When she’s not working, she bakes like a crazy person and gives her grandmother unwanted cookies.




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