The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Direct Marketing Jury

Sandra Loibl

Executive Creative Director



What does Sandra believe in? In the power of big ideas. In the search of the later. In the creative process of going through many very good ones to find the one that’s never been done. And in fighting to bring them to life.

Her love for ideas was ignited in a small Bavarian town and an even smaller agency. But very soon she sought bigger things at Serviceplan Munich. Here, she started off as an art assistant and soon climbed the ranks to become Executive Creative Director and General Manager. Her campaigns, especially the ones for LEGO and Sky, have been awarded around the globe and are one of the reasons, why Sandra has become one of the most creative women not only at Serviceplan but also in Germany.

Sandra is a member of the Art Directors Club Germany and has won more than 200 national and international awards.




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