The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Film Jury

Andre 'Dede' Laurentino

CCO/Global Executive Creative Director



André Laurentino, better known as Dedé, is the CCO of Ogilvy UK and Global ECD on Dove.

Brazilian born Dedé was one of Brazil's most awarded art directors for 10 years. In 2003, he became a copywriter and soon went on to win the same accolade in his new role. Over the past 25 years, he's done award-winning work for brands such as Visa, Volkswagen, Audi, Nissan, adidas, Hellmann's, Dove, Comfort and many others.

Dede has 30 Cannes Lions to his name, as well as D&AD and The One Show pencils.

Alongside his career in advertising, Dede is a published author (a novel in 2005, collected essays in 2017) and also wrote TV series for Globo TV – Brazil’s largest TV network. He was a columnist for newspaper O Estado de S. Paulo for 10 years and, in 2017, did a short stint as a weekly cartoonist for Piauí, a national magazine in Brazil.




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