2019 One Show Integrated - Experiential & Immersive Jury
Founder, Chief Creative Officer
Rafael is a Brazilian-born, international creative with over 17 years of experience across multiple disciplines. He's worked his way across the globe from Brazil to the Middle East to the U.S., making stops at Ogilvy & Mather in Brazil, Ogilvy & Mather and Leo Burnett in Dubai, Pereira & O’Dell in San Francisco, 180LA and TBD - a San Francisco-based agency he launched end of 2017.
He's behind award-winning projects such as Boost Mobile’s “Boost Your Voice” (Integrated Grand Prix, Promo Grand Prix and Titanium winner at Cannes Lions 2017); UNICEF’s “UNfairy Tales” (Grand Prix for Good at Cannes Lions 2016); Expedia’s “Dream Adventures”; Hellmann's “Recipe Receipt”; Airbnb's “#Birdbnb,” “Solving #SochiProblems,” and “Views” (Airbnb's first global campaign); and Coca-Cola’s “Happiness Refill” and “Crossroads” (Coca-Cola’s largest-ever Latin American push). Rafael has won over 250 international awards including Grand Prix, Golds and Pencils at Cannes Lions, D&AD, the One Show, Clios, London International Awards and the Effies. He also served as jury in most of those festivals: Cannes Lions (Glass Lions), D&AD (Creativity for Good), Clios, London International Awards, The Effies, Dubai Lynx, New York Festivals + Others).
An idea-led creative by nature, Rafael turned 180LA into the most awarded shop in all of TBWA’s Network Worldwide for two years in a row (2016/2017). He was recognized as one of Ad Age’s "40 under 40" in 2017, and ranked #13 in Business Insider’s "30 Most Creative People in Advertising" in 2016.