The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Integrated - Experiential & Immersive Jury

Malcolm Poynton

Global Chief Creative Officer

Cheil Worldwide


Malcolm joined Cheil Worldwide at the beginning of 2015 as the network’s Global Chief Creative Officer. Having led teams responsible for award-winning firsts as diverse as Foot Locker’s Sneakerpedia, Dove’s Campaign for Real Beauty and British Airways’ Johnny Foreigner campaign, Malcolm is a recognised industry influencer and speaker.

Two times Cannes Jury President, Malcolm was recently named one of AdAge magazine’s ‘World Top 10 Digital Minds’ and named by TechCity insider as one of the UK’s leading Digital innovators. Under Malcolm’s creative leadership, Cheil Worldwide has emerged as one of the world’s leading creative networks in the Gunn Report, winning over 340 global awards for clients including JBL, Uniqlo, Tesco & Samsung.

Prior to joining Cheil, Malcolm was a member of Sapient’s global leadership team serviced as SapientNitro’s first European Chief Creative Officer. M&C Saatchi, Saatchi & Saatchi, Ogilvy and SapientNitro have all won Agency of the Year titles during his creative leadership.




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