Christine Lane is Executive Producer of Innovation, spearheading digital and experiential production at McCann NY across all accounts. She is responsible for building an awesome team of producers who can deploy across an array of platforms, sometimes using centuries-old techniques, other times using the latest emerging technology. Her work includes Fearless Girl, a bronze statue of a young girl, installed on the eve of International Women’s Day, to stare down Wall Street. Her follow-up (naturally) was astronaut reality for National Geographic. She excels at inventing new, unexpected forms of advertising and rallying to the demands of this evolving industry – producing faster, with more ingenuity, while maintaining a high level of craft. She is continually inspired by, and learning from, the talented artists and makers she partners with.

Throughout her career she has launched a start-up, helped invent new products, designed and developed media labs for a Fortune 500, and built digital-industrial training programs for entrepreneurs in the Middle East, Asia, and Africa. In 2018, she was named Adweek’s Creative 100. In 2011, she married a golf pro. The two currently live in NYC and visit her native Vermont whenever possible.

At least once a week someone asks Christine to build a hologram.